Video marketing uses videos to promote your brand and products. Brands use video in many digital channels and forms, including websites, social media, and others. If you want to capture a customer’s attention, your marketing video should be as attractive as possible. This is done by including a variety of creative components, including music.
Choosing the proper music for your marketing video may significantly influence the mood and tone. This will affect your branding. As a result, you must select the appropriate music for every marketing video you upload. You can easily create appropriate music with the help of an AI music generator.
This article will discuss how you can boost your marketing videos with an AI song generator.
Part 1: How to Choose the Right Music for Your Videos
Music is nothing short of magic. It conveys a message with a sense of devotion and emotion. Choose the correct music track and witness how the video becomes connected. Here, we will show you how to choose the right music for your videos.
Avoid Using Dark Music
It is best not to utilize gloomy or moody music unless you are sure that your audience can relate. Also, avoid music that you believe has the potential to disturb your message, is rapid, or has a strong beat.
Don’t Choose a Distinctive Genre
Don’t select something too original or different unless the vibe it generates is suitable for your business. The significant point is that you don’t want your audience only to remember the music video. Lyrics may add a theatrical flair to your video script. If you’re going to include music or tune in your video, use something widely attractive or not too specialized to make the message apparent.
Don’t Use Music If VoiceOver is There
When recording a camera narration or voice-over, avoid utilizing music. Adding music will overwhelm your video. However, combining lyrics with audible speech is complex, and explainer video developers might be an excellent resource. Choose your background music or Song intelligently, and ensure it fits the video flow.
Start the Song Where It Aligns Well
It is not necessary to start your video with a song. If it begins with an out-of-place, feel free to skip to the good stuff. Also, please don’t stop the Song suddenly unless it has the desired impact. The ideal case is to have your video stop at a natural moment in the song track. However, you can generally fade the music out at any time.
Consider Hiring A Composer
If you’re seeking great music, contact various composers and video artists. Explain exactly what you’re searching for. They are specialists and may provide you with some excellent tips and ideas. Alternatively, you may use an AI song generator to create music. This is the more efficient, time-saving, and cost-effective technique. With a few clicks, you may select music based on your style.
Part 2: Why Music is So Important in Branded Video Content
You may not be aware, but music and other sound effects are essential in brand recognition. In reality, numerous well-known businesses have memorable music. Here are some key points as to why music is necessary.
Music Conveys Feelings
Music may provoke emotions, allowing the video to deliver an impactful message. This is why, with the correct sound effects, a video may make us joyful, glad, nervous, and depressed while also making the visual plot feel “romantic,” “intense,” or “relaxing.”
Music Sends Effective Messages
The secret is to “think” like someone in the entertainment business while selecting the soundtrack for your film, even though this may seem contradictory. You could also consider using catchy song lyrics or musical interludes related to your business or product.
If you’re serious about creating marketing videos that look professional, you may also employ an AI song generator, even though there are many free and reasonably priced stock soundtracks available.
Brand Identity Is Represented in Music
Your brand identity is reflected in the music, whether an instrumental track, a large symphonic piece, or a natural sound. To put this into context, a firm catering to elders could wish to employ classic pop music from their youth. However, a company catering to yuppies might consider utilizing indie tunes with a lively rhythm and tempo.
Part 3: How to Generate Music with Wondershare Filmora
Wondershare Filmora, a well-known video editing program with an easy-to-use interface and a plethora of features, announced the release of its newest AI-powered tools. These tools are intended to improve content producers’ creative processes worldwide. The advanced edition includes advanced capabilities, and Wondershare V13 introduces AI Music Generation.
It provides customers with a smooth music editing experience so they can alter their music to whatever they like. Users may quickly and easily create audio masterpieces for commercial usage using the filter feature.
This is a newly added feature that can be accessed from the “Audio” section. AI can be used to create royalty-free music that is suited to particular moods. Numerous possibilities are available, such as joyful, depressing, thrilling, epic, calm, optimistic, or emotional.
Features of Filmora AI Music Generator
Below are some key features of the Filmora AI song generator.
- Filmora allows you to receive highly compatible video background music in seconds.
- Filmora AI-generated music is copyright free. You’ll never need to look for royalty-free music again.
- Choose your style to make music that fits your project.
- When you’ve finished creating music, you can quickly alter it.
Step-by-Step Method to Generate Music with Filmora
Here is the complete method of using the Filmora AI music generator.
- Step 1: Add Stock Footage
Import a video into the editor and then into the timeline.
- Step 2: Access the AI Music Tool
Navigate to the “Audio” section and pick the new “AI Music” tab.
- Step 3: Start the AI Music Generator
Selecting the “Tool” option will open the AI Music Generator window. You can pick the appropriate mood for the music. Then, choose an acceptable atmosphere for your film. You can produce up to six pieces of music at once. Then click “Start” to begin the generating process.
- Step 4: Review and Select the Generated Music
Once the music clips have been made, you may listen to them and select the one that best complements your footage. To add a music clip to your project, choose it in the “Generated” section and click Add.
- Step 5: Checking the Video and saving it
Preview your footage with an AI-generated soundtrack. Finally, export your project to preserve it.
Conclusion
Video marketing has become an essential component of every brand’s marketing strategy. To attract the audience’s attention, make intriguing and memorable films. Music is crucial in defining the tone and atmosphere of your marketing films. You can build it with AI music generators like Wondershare Filmora.
Follow the guidelines in the preceding article to select appropriate music for your videos. Filmora’s AI song Generator is also a practical approach to creating high-quality music.
